5 February 2026 @ Carlton Hotel Bangkok Sukhumvit
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Bangkok (5 February 2026) – Borneo Technical (Thailand) Ltd. continues to strengthen its business by announcing a strategic partnership with Emirates National Oil Company (ENOC), a leading fully integrated global energy company from Dubai, United Arab Emirates (UAE). Under this collaboration, Borneo has been appointed the sole importer and exclusive official distributor of ENOC lubricants in Thailand, aiming to elevate standards in Thailand’s lubricants industry with world-class innovation, while setting a first-year revenue target of THB 80 million.
Mr. Ratta Urosophon, Managing Director of Borneo Technical (Thailand) Ltd., revealed that Borneo and ENOC share strong mutual confidence in each other’s capabilities, driven by aligned visions and business philosophies. Both companies are committed to delivering high-quality lubricants that meet international standards and effectively serve Thailand’s automotive and industrial sectors. Under the partnership, Borneo has been appointed the exclusive official distributor of ENOC lubricants in Thailand.
ENOC lubricants are widely trusted by customers worldwide, supported by advanced product development tailored for diverse applications, including passenger vehicles, heavy industrial machinery, and marine operations. ENOC’s lubricant portfolio spans multiple product lines and grades, such as PROTEC for gasoline engines, VULCAN for diesel and heavy-duty engines, and CYTEC for motorcycle engines.
Explaining the decision to add ENOC to Borneo’s business portfolio, Mr. Ratta cited the brand’s strong global positioning and its ability to align well with the direction of Thailand’s lubricants market.
“This partnership represents a powerful integration of ENOC’s global strengths with Borneo’s expertise in market development, distribution channels, and customer relationship management in Thailand, enabling sustainable long-term growth,” Mr. Ratta said.
Despite intense competition in the automotive and industrial sectors, Thailand’s lubricants market continues to demonstrate strong potential and growth prospects across multiple segments, particularly for brands that offer international-quality standards and clear differentiation. ENOC is well positioned to comprehensively meet these market demands.
Mr. Ratta added that the initial objective for expanding the ENOC lubricants portfolio is to build brand awareness and trust among auto parts retailers and oil change service centers, alongside establishing a solid foundation for distribution channels and key customer segments. The company plans to subsequently expand into fleet customers and online channels, while emphasizing gradual and sustainable growth, with strong focus on product quality, technical support, and close collaboration with business partners.
Looking ahead, the company aims to position ENOC as one of the most recognized lubricant brands in Thailand through joint investment strategies, brand-driven marketing initiatives, and expansion into high value-added segments. The partnership also targets average annual growth of approximately 20–30% over the first two to three years. understanding, real-world application, and long-term trust building through genuine customer care. This goes beyond product sales to creating lasting value for our customers’ businesses.
ENOC is a globally proven brand, and when combined with Borneo’s long-standing experience and professionalism in the Thai market, we are confident this partnership will deliver sustainable growth for all stakeholders,” Mr. Ratta concluded.
About Borneo Technical (Thailand) Ltd.
Borneo Technical (Thailand) Ltd. has operated in Thailand for more than 160 years, specializing in the import and distribution of industrial and automotive equipment, as well as a wide range of aftermarket products. These include tools, automotive parts, batteries, maintenance systems, and lubricant products. The company is supported by a nationwide distribution network, modern distribution centers, and an advanced logistics system.
About ENOC (Emirates National Oil Company)
ENOC is a leading global energy company owned by the Government of Dubai, United Arab Emirates (UAE). Established in 1993, ENOC operates across the entire energy value chain, from oil and gas exploration and production to fuel marketing, and has expanded its lubricants and engine oils business worldwide.
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