18 January 2023 @ Bangkok
On Wednesday, January 18, 2023. Borneo Technical (Thailand) Co., Ltd. attended the memorandum signing ceremony with FUCHS LUBRICANTS (THAILAND) CO., LTD. business synergy, increased strong distribution channels to support steady business growth. at Renaissance Ratchaprasong Hotel, Bangkok. To make it easier for consumers to access Fuchs products. (A member of the Fuchs Group from Germany, the world’s number one leader and largest independent manufacturer and distributor of lubricants and lubricants) through more than 300 retail stores nationwide. Distribution through independent garages, standards, spare parts stores, and general fuel stores. Including distribution through online channels in the name of Fuchs Lubricant Thailand, both through Shopee and Lazada.
Mr.Ratta Urusopone, Managing Director, Borneo Technical (Thailand) Limited mentioned the reasons for choosing FUCHS: “We are looking for imported premium lubricant to fulfill our product portfolio and serve customer demand for the performance segment. I believe that FUCHS lubricant will be the right answer for us. By the strong point in terms of product quality and a well-known worldwide brand, we have seen a market opportunity to expand the distribution network in Thailand. Not only the right product be, but we will now have the right business partner ready to move forward with us. Together with strong partnerships, we look forward to sustainable growth for both parties. Which plan within the year 2023 This year, Borneo plans to expand our product offering, increase market coverage, and strengthen our distribution network. At this moment, we have begun a partnership with FUCHS lubricant to strengthen our lubricant portfolio. Within this partnership, we plan to supply FUCHS lubricant into our nationwide target channel, installer and part dealer. Not only traditional distribution, we also add values to all members along the whole supply chain. We have also taken steps to initiate B2B online selling to make sure that FUCHS products will get closer to our customers.”
At this event, FUCHS also launched a new product FUCHS TITAN GT1 FLEX C23 which comes with the most advanced technology, exclusive to FUCHS. This makes the lubricant unique in providing excellent engine lubrication, giving full strength to the efficiency of the engine. It’s a real synthetic engine oil. passed the highest grade standards API SP, ACEA, C2 or C3 และ BMW long life 04. It helps to protect the engine to the max, reduces fuel consumption, and has a long transition cycle. Designed for use in modern petrol, diesel, and DPF-equipped vehicles, engines equipped with LPG and NGV gas systems are certified by leading car manufacturers both Mercedes-Benz, BMW, OPEL, etc. It is also a lubricant that meets the standards of leading automobile manufacturers in Asia as well. Thus enabling customers to drive confidently with full engine performance along with saving fuel and maintaining engine performance for a long lifetime. In addition, FUCHS products contribute to the reduction of waste emissions that affect the environment, such as reducing fuel consumption and reducing the use of engine oil. Reduce workpiece replacement due to engine wear, etc. FUCHS is committed to the long-term sustainability of natural resources (Carbon-neutrality)Since 2010, FUCHS has reduced CO2 emissions in the production process to 30% and the proportion of using alternative energy in the production process is more than 25% to contribute to preserving the environment and reducing global warming problems.
Mr.Nattapong Asavathongkul, Managing Director, FUCHS LUBRICANTS (THAILAND) CO., LTD. said “FUCHS LUBRICANTS (THAILAND) manufacturing and distributing products under the FUCHS brand since 1985, consisting of a team that specializes in lubricant products, especially for general industry and a wide range of specialized applications. We believe that ‘Value delivered by technology products’ is at the heart of our team to meet the needs of customers. FUCHS is also a full-service supplier of lubricants to customers and partners, there are more than 10,000 products, guaranteed by more than 100,000 customers, covering customers in all industries, and ready to offer the most advanced technology integration experience of FUCHS. By launching new products FUCHS TITAN GT1 FLEX C23 this time. In terms of marketing strategy FUCHS aims to be No. 1 in the special grade lubricant market by importing products from Germany’s global standard All types of applications cover all types of cars, such as Engine oil, gear oil, radiator oil, grease, etc. Hoping to create the TITAN GT1 brand for Thai consumers to know through marketing activities both online and offline. It focuses on creating a consumer experience through trials to experience the full power of the engine and drive more fun, ready-to-push marketing communications through digital marketing, and below-the-line by key areas of Thailand.
EN
TH